At MotoMinds 2025 in Kortrijk XPO, I was responsible for capturing and shaping CFMOTO’s presence through a mix of video, photo, an article and social media content. From documenting test rides to delivering an energetic aftermovie, my work highlighted the brand’s connection with riders both on-site and online.
My Roles
Graphic Design: Designed multiple promotional posters that were used across social and digital channels to announce CFMOTO’s presence at the exhibit.
Photography & Videography: Captured on-site photos and videos to showcase the new models and atmosphere, edited same day into social media content and an aftermovie (fast for maximum relevancy).
Social media: Posted stories throughout the event to stimulate UGC and create a "live" and authentic feeling of sharing this experience together.
SEO Article: Wrote a search-optimized article to improve online discoverability and drive traffic to CFMOTO’s website after the exhibit as well as before the next edition.
Photos
Social media
(Please tap far enough as all 2025 events are bundled in this highlight)
SEO + Long Term Reach
I also wrote and published an SEO-optimized event recap article highlighting CFMOTO’s presence at the event, strategically designed to rank in search results for keywords such as ‘Motominds,’ ‘Kortrijk Xpo,’ and related queries, ensuring CFMOTO appears alongside the event and venue.
Full article here: https://cfmotobenelux.com/cfmoto-op-de-motominds-in-kortrijk-xpo-2025/