For our film school’s intensive program in South Africa, we launched a fundraising initiative by selling RITCS T-shirts. I took the lead on the project’s digital and marketing side, handling the biggest tasks:
- Designing and building the website with an integrated shop page
- Setting up a logical payment and shipping system to streamline orders
- Developing and running a marketing campaign to promote the project
This experience allowed me to combine my interest in e-commerce and online marketing with a real-world project, while directly contributing to the success of our trip.
Website 
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