For CFMOTO’s participation in Motorbeurs Utrecht 2025, one of the biggest motorcycle expos in the Benelux, I created a complete digital content package to boost visibility before, during, and after the event.
My Roles
Graphic Design: Designed multiple promotional posters that were used across social and digital channels to announce CFMOTO’s presence at the exhibit.
Teaser: Created a teaser for CFMOTO being present according to MBU's "All Brands United" campaign in 2024.
Photo/Video: Captured on-site photos and videos to showcase the new models and atmosphere, later edited into social media content and an aftermovie (fast for maximum relevancy).
Social media: Posted stories throughout the event to stimulate UGC and create a "live" and authentic feeling of sharing this experience together.
SEO Article: Wrote a search-optimized article to improve online discoverability and drive traffic to CFMOTO’s website after the exhibit as well as before the next edition.
Posters and Teaser
Photos and stories
Video Reels
SEO Article
I wrote and published an SEO-optimized event recap article highlighting CFMOTO’s presence at the Motorbeurs Utrecht 2025, strategically designed to rank in search results for keywords such as ‘Motorbeurs Utrecht,’ 'CFMOTO Test' and related queries, ensuring CFMOTO appears alongside the event and venue